If you manage a Google Ads account, you know that Callout Extensions are a valuable way to share additional information about your business with potential customers. But what you may not know is that there are now two ways to create and manage Callout Extensions: with AdWords Editor or directly in the Google Ads interface. In this article, we'll take a look at both methods and compare the pros and cons of each.
Callout extensions are a type of ad extension that allows advertisers to add additional text to their ads. This extra text can be used to highlight special offers, services, or any other important information that you want to call out to potential customers. Callout extensions can be a great way to improve your ad's click-through rate and overall performance.
There are many benefits to using callout extensions in AdWords Editor, including the ability to quickly and easily edit your ad copy, create new ads, and see your performance data in one place. If you're looking for a way to improve your AdWords campaigns, consider using callout extensions.