Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. As an affiliate marketer, you have a few different options when it comes to choosing which affiliate marketing terms and services best suit your needs. In this article, we'll take a look at some of the most common affiliate marketing terms and services so that you can make an informed decision about which ones are right for you.
There are a few common affiliate marketing terms services that are used in the industry. These terms are used to describe the various services that an affiliate marketing company may offer. PPC - Pay per click is a type of advertising where the affiliate marketing company is paid based on the number of clicks that are generated from their marketing efforts. CPA - Cost per action is a type of advertising where the affiliate marketing company is paid based on the number of people who take a desired action, such as making a purchase or signing up for a newsletter. CPL - Cost per lead is a type of advertising where the affiliate marketing company is paid based on the number of leads that they generate. A lead is defined as a potential customer who has shown interest in the product or service that the affiliate is promoting. CPS - Cost per sale is a type of advertising where the affiliate marketing company is paid based on the number of sales that they generate.
As an affiliate marketing service provider, there are a few terms you should know. Cost per action/cost per acquisition (CPA) is a pricing model where you are paid for each action or acquisition that is completed. Cost per click (CPC) is a pricing model where you are paid based on the number of clicks on an ad. Cost per mille (CPM), or cost per thousand impressions, is a pricing model where you are paid based on the number of times an ad is seen.