A content strategy is a plan for how to manage content so that it meets business goals. The process of developing a content strategy can be divided into four steps: 1. Define the business goals that content should support. 2. Understand the audience and what content they need. 3. Develop a plan for creating, managing, and publishing content. 4. Implement the plan and monitor the results. There are many different ways to approach content strategy, and no one course or service can cover everything. However, there are some essential elements that any content strategy course should cover. Here are four of the most important topics: 1. Goal setting: How to identify and prioritize the business goals that content should support. 2. Audience analysis: How to understand the needs and wants of your target audience. 3. Content planning: How to develop a plan for creating, managing, and publishing content. 4. Implementation and monitoring: How to put your content strategy into action and track the results.
There are many different types of content strategy courses available, each with their own focus and approach. Some common themes include developing a content strategy, understanding your audience, creating and managing content, and using data to drive content decisions. Services can vary widely, from one-on-one coaching to comprehensive team training.
The course provides an overview of content strategy, its tools, methods and applications. It also covers the basics of developing a content strategy, including how to set goals, create a content calendar, and measure success.