A press kit is a document sent to a journalist that contains information about a company, product, or service. The press kit should be tailored to the specific needs of the journalist and their publication. A press kit should include: -A brief description of the company, product, or service -A list of key features -A list of benefits -A press release -A list of media coverage -A list of company spokespeople -High-resolution photos -A list of FAQs
A press kit is a document or folder prepared by a company, organization, individual, or band, and sent to media representatives, usually in advance of a planned event, such as the release of a new product or album. A press kit typically contains an overview of the individual or organization, as well as press releases, biographies, media contacts, fact sheets, product information, and other promotional materials.
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Balaji