Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: (1) Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, (2) Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and (3) Adding advertisements to emails sent by other companies to their customers.
Email campaign services are used to create and send mass email campaigns. These services usually provide a web-based interface for creating and managing email lists, designing email templates, and tracking the results of email campaigns.
Email campaigns can be a great way to promote your business, but they can also be a lot of work. There are a few different ways to go about designing and managing your email campaigns, and the right service for you will depend on your needs and preferences. If you're looking for a simple way to design and send emails, a service like MailChimp or Constant Contact may be a good fit. If you need more features and flexibility, consider a service like AWeber or GetResponse. And if you're willing to spend a little more to get the most comprehensive email marketing solution, InfusionSoft is a good option. Whichever service you choose, make sure to take the time to learn how to use it effectively, and you'll be able to maximize the benefits of email marketing for your business.