Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: (1) Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, (2) Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and (3) Adding advertisements to emails sent by other companies to their customers.
Email marketing packages and services typically include a number of features and tools that can be used to create, send, and track the performance of email marketing campaigns. These can include things like email templates, list management tools, autoresponders, and tracking and reporting tools.
Email marketing packages services are a great way to stay in touch with your customers and keep them updated on your latest products and services. By using an email marketing service, you can easily send out mass emails to your list of customers and clients, and track the results to see how effective your campaign is. There are many different email marketing services available, so be sure to research and compare a few before choosing the one that's right for you.