Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: * Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, encouraging customer loyalty and repeat business, * Acquiring new customers or convincing current customers to purchase something immediately, and * Adding advertisements to emails sent by other companies to their customers.
Email marketing services are online tools that allow businesses to create and send newsletters, promotional emails and targeted email campaigns to their customers. Email marketing services typically include a database of customers' email addresses, a template editor, a campaign manager, and reporting and analytics tools.
Emailing marketing services are a great way to stay in touch with your customers and keep them updated on your latest products and services. By using an emailing marketing service, you can send out newsletters, special offers, and other information that will keep your customers coming back for more.