Google AdWords is a form of online advertising that allows businesses to display ads on Google's search engine and other Google-affiliated websites. AdWords allows businesses to set a budget for their advertising and only pays when someone clicks on their ad. Google AdWords is a popular form of online advertising for small businesses in the United Kingdom because it is relatively affordable and effective.
Google AdWords is a pay-per-click advertising service that allows businesses to advertise on Google.com and other Google properties. AdWords allows businesses to set a budget for their advertising campaign and only pay when someone clicks on their ad. The cost-per-click (CPC) rate for AdWords varies depending on the keywords that are being targeted, the competition for those keywords, and the business's advertising budget.
Overall, Google AdWords is a great way to advertise your UK-based business. For a relatively low cost, you can reach a large audience and target potential customers. Additionally, the service is easy to use and provides a variety of features to help you customize your ads.
The AdWords API allows apps to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns. Some typical use cases include:
With the AdWords API you can build software that manages accounts from the customer level down to the keyword level. The API can do almost everything the Google Ads UI does, but programmatically.
[Source: Google Ads]
https://developers.google.com/adwords/api/docs/guides/start
if you have any doubt or question, please inbox me.
Thanks