Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Analytics Individual Qualification (IQ) is a certification program that shows you have the advanced analytical skills needed to grow your business. The program consists of passing a multiple-choice exam.
Google Analytics is a powerful tool that can help businesses make better decisions about their marketing and advertising efforts. However, it is important to note that the Google Analytics Individual Qualification (IQ) service is a separate service that is designed to help individuals learn how to use Google Analytics. While the Google Analytics IQ service is not required for businesses to use Google Analytics, it can be beneficial for individuals who want to learn more about how to use the tool.