Google is continuing its push to make itself an indispensible part of the Internet by hiring blog services. The search engine announced today that it has acquired Blogger, a weblog hosting company, for an undisclosed sum. The move gives Google a service that it can use to increase the stickiness of its site and further its mission of organizing the world's information. "We're very excited to welcome Blogger into the Google family," said Omid Kordestani, Google's senior vice president of business development and advertising sales. "Blogger has a great track record of innovation and we look forward to working with them to enhance the blogging experience for users, publishers, and advertisers."
There are a few different blog services that Google offers. One is called Blogger and another is called Google Sites. There are also a few different ways to hire someone to manage your blog for you.
Overall, Google's hiring of blog services is a positive move that will likely lead to more successful blogs and more engaged readers. The company has a good track record of working with bloggers and providing helpful tools, so it's likely that this move will help to improve the quality of blogs overall.