Web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It is important to note that web analytics is the practice of measuring, analyzing and reporting web data and not an individual technology.
There are a few different web analytics services that are used in order to help website owners track their site’s performance and user engagement. These services use different methods in order to collect data, but they all provide insights that can be used to improve a website. Some of the most popular web analytics services include Google Analytics, Adobe Analytics, and Clicky.
There are many web analytics services available today. Each service has its own advantages and disadvantages. It is important to choose the right service for your needs. The right service will help you to improve your website and to make better decisions about your web marketing campaigns.