In the insurance industry, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
There are many companies that offer insurance leads services. These companies typically generate leads through various marketing efforts and then sell the leads to insurance agents or companies. The leads may be sold on a pay-per-lead basis, or they may be sold as part of a lead package.
A good insurance leads service can provide a much needed boost to your business. By giving you access to a large pool of potential customers, you can significantly increase your chances of finding the right customer for your products or services. In addition, a good insurance leads service can help you save time and money by providing you with leads that are already interested in what you have to offer.