In business, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
There are a number of lead generation profile services available that can help businesses to identify and target potential customers. These services typically utilise data from a variety of sources, such as social media, web analytics and customer surveys, to create detailed profiles of potential customers. This information can then be used to target marketing and sales activity towards these individuals.
There are many lead generation profile services available today. Some are better than others, but all can provide you with quality leads. The best way to find the right service for you is to research each one and find the one that best suits your business needs.