CPA marketing is an online advertising model where advertisers pay publishers (typically a website owner or a network of websites) for leads generated from the advertiser's online advertising campaign. For example, an advertiser might pay a publisher $2 for each click on an ad placed on the publisher's website. In this example, the advertiser would only pay the publisher if a visitor clicked on the ad and then took some sort of action on the advertiser's site. CPA marketing is also sometimes referred to as cost-per-acquisition (CPA) or cost-per-lead (CPL) marketing.
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