Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: * Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, encouraging customer loyalty and repeat business, * Acquiring new customers or convincing current customers to purchase something immediately, and * Adding advertisements to emails sent by other companies to their customers.
There are many email marketing programs and services available, each with its own features and benefits. Some popular email marketing programs include MailChimp, Constant Contact, and AWeber. Each program has its own strengths and weaknesses, so it's important to choose the right one for your needs. For example, MailChimp is a great choice for small businesses or individuals who are just starting out with email marketing, while Constant Contact is a good choice for businesses that are looking for more robust features.
There are many email marketing programs and services available to choose from. Each has its own set of features, benefits, and drawbacks. The best email marketing program or service for you depends on your specific needs and goals.