Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: (1) Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, and (2) Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Email marketing is a form of direct marketing that uses email to promote commercial messages. Email marketing can be done to promote a product or service, or to simply build relationships with customers.
Email marketing services can be a great way to reach out to potential customers and promote your business. However, it is important to choose the right service and to use it in the right way. Otherwise, you may end up spamming people or wasting your time and money.