Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: (1) Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, (2) Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and (3) Adding advertisements to emails sent by other companies to their customers.
There are a number of mass email marketing services available that can provide a way to reach a large number of people with a single email. This can be a very effective way to promote a product or service, or to simply keep in touch with a large group of people. The main thing to keep in mind with mass email marketing is to make sure that the email is relevant and interesting to the recipients, or else it will likely be ignored.
The best mass email marketing services will provide you with a wide range of features and tools to help you create and send out high-quality email campaigns. They will also offer you support and guidance so that you can maximize your results.