Micro-influencers are social media users with a relatively small but engaged following. They are often seen as more authentic and trustworthy than celebrities or social media stars with millions of followers. Micro-influencers can have a big impact on their followers, and they are often used by brands to promote products or services. There are many micro-influencers in Australia, and there are a number of services that can help brands to connect with them.
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Micro influencers in Australia are playing an increasingly important role in connecting brands with consumers. As social media platforms continue to evolve, micro influencers are well positioned to continue to drive significant value for brands in Australia.