According to a report by InfoTrends, a market research firm, the total demand for print services is expected to grow by 1.4% in 2018. This growth is being driven by an increase in the demand for transactional and direct mail printing, as well as by the continued growth of the packaging market. The report notes that the transactional print market, which includes things like billing statements and invoices, is expected to grow by 2.1% in 2018. This growth is being driven by the continued shift from paper to electronic communications, as well as by the continued growth of e-commerce. The direct mail market is also expected to grow in 2018, by 1.3%. This growth is being driven by the continued use of direct mail for marketing and advertising purposes, as well as by the increasing use of direct mail for political campaigns. Finally, the packaging market is expected to grow by 1.9% in 2018. This growth is being driven by the continued growth of e-commerce, as well as by the increasing use of packaging for premium and luxury products.
A print demand service is a type of on-demand printing service that allows customers to order and pay for prints of digital documents on an as-needed basis. The service provides an online interface for ordering prints, and typically offers a variety of print options, such as size, paper type, and finish.
The print demand services market is forecast to grow at a CAGR of 7.3% from 2019 to 2024. This growth is mainly driven by the increasing demand for on-demand printing, shorter turnaround times, and the need for cost-effective printing solutions. The print demand services market is fragmented, with the presence of a large number of small- and medium-sized players. The key players in this market are Xerox Corporation, HP Inc., and Canon Inc.