As a public relations specialist, you will be responsible for creating and maintaining a positive public image for your clients. This can be done through various forms of media, including print, television, and the Internet. You will also be responsible for creating and maintaining relationships with the media. In order to be successful in this career, you must be able to think creatively, be organized, and have excellent communication skills.
Most public relations specialists are employed in organizations with a public relations or communications department. They typically work full time and some public relations specialists may work more than 40 hours per week. Many specialists work for public relations firms, government agencies, and public relations and/or advertising agencies. A bachelor’s degree in public relations, journalism, or communications is typically required for this position, and some employers prefer candidates with a master’s degree.
In order to be an effective public relations specialist, one must be able to understand and execute various tasks. These include, but are not limited to, creating press materials, writing press releases, pitching stories to the media, and organizing press conferences. In order to be successful in this career, one must be able to have excellent written and verbal communication skills.