As the digital music landscape continues to evolve, Spotify has made a move to bolster its music streaming offerings by acquiring two music service companies. The first is Soundrop, a social music service that allows users to create and share playlists with other users. The second is Tunigo, a service that offers personalized recommendations and playlists based on users' musical tastes. With these acquisitions, Spotify is looking to further solidify its position as the leading music streaming service. The acquisitions come at a time when Spotify is facing increased competition from the likes of Apple Music and Google Play Music.
Spotify Technology S.A. is a Swedish audio streaming and media services provider, founded in 2006. Spotify is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality and music downloads, are offered via paid subscriptions. Spotify is available in most of Europe and the Americas, Australia, New Zealand, and South Africa. It is available for most modern devices, including Windows, macOS, and Linux computers, as well as iOS, and Android smartphones and tablets. Spotify also offers a web player, and a desktop app that can be used on certain devices. In March 2018, Spotify announced that it had 170 million monthly active users, including 75 million paying subscribers.
Spotify's acquisition of two music service companies is a strong indication that the streaming music company is looking to move beyond its core offerings and become a one-stop-shop for music lovers. This move will allow Spotify to better compete against its rivals, and could mean big things for the future of the music industry.
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