Telemarketing involves the use of telephone calls to solicit potential customers for products or services. It is a form of direct marketing in which a salesperson contacts potential customers to generate leads and set appointments. The use of telemarketing by accounting firms has come under scrutiny in recent years, as many people view it as a high-pressure selling tactic. However, when done correctly, telemarketing can be an effective way to reach new clients and grow your accounting practice. When planning a telemarketing campaign, there are a few things to keep in mind. First, you will need to have a good script that outlines the key points you want to communicate to potential clients. Next, you will need to make sure you have a list of qualified leads to contact. Finally, you will need to train your staff on how to properly handle objections and set appointments. With a little planning and preparation, a telemarketing campaign can be a great way to grow your accounting practice.
Telemarketing is the use of the telephone to solicit potential customers for a product or service. It is a form of direct marketing in which a salesperson contacts potential customers to offer a product or service, usually over the phone. Accountants provide financial services to businesses and individuals. They prepare and examine financial records, tax returns, and other financial reports to ensure accuracy and compliance with laws and regulations. Accountants also advise clients on financial planning and offer advice on how to save money and reduce costs.
accountants who offer their services through telemarketing generally have a lot of satisfied customers. The customers appreciate the ability to save time and money by not having to travel to the accountant's office. They also appreciate the convenience of being able to schedule appointments around their own busy schedules. In addition, many customers feel that they receive better service from an accountant who is willing to come to them, rather than one who they have to go to.
I am a qualified CMA also having MS in Finance. I am acting as entrepreneur in the following organization:
OPTIMA School of Business Education Training and Research
Synoptic Business Solutions Private Limited (Financial Services)
Since last five years I have been associated as faculty member with following organization:
Institute of Cost and Management Accountants of Pakistan (ICMAP)
International Islamic University (Islamabad Campus)
Pakistan Institute of Public and Finance Accountants (PIPFA)
Institute of Chartered Accountants of Pakistan (ICAP)
SKANS School of Accountancy
School of Business and Management (SBM)
Bahria University (Islamabad Campus)