In 2017, Citibank's tagline was "Citi never sleeps." The tagline was intended to communicate the bank's global reach and 24/7 service. The tagline was also intended to convey that Citibank is always working to improve its products and services.
Citibank's tagline for 2017 is "Citi, the world's digital bank." The tagline emphasizes the bank's focus on digital transformation and its commitment to providing a superior digital banking experience for its customers. Citibank has made significant investments in digital capabilities and technologies over the past few years, and this tagline reflects the bank's confidence in its ability to provide a best-in-class digital banking experience.
In conclusion, Citibank's tagline for 2017 is "services." This tagline emphasizes the bank's commitment to providing excellent customer service. By choosing this tagline, Citibank is setting itself apart from other banks who may not be as focused on providing top-notch service. Customers can be confident that when they choose Citibank, they will receive the best service possible.